What Is an SEO Article? Why Should You Write One? And How?
You’ve just finished writing an article. And you believe it is quite good. But is it good enough to compete with the millions of other articles on the same topic in Google’s index? In this post, I’ll explain how to optimize your articles so that they are the most relevant for a person’s topic search. To learn more, read:
What exactly is an SEO article?
What are the benefits of writing an SEO article?
What is the best way to write an SEO article?
What Exactly Is an SEO Article?
An SEO article is a piece of written content, such as a blog post, that is displayed on your website as a page with a distinct URL. With expertise and quality, an SEO article educates, informs, and/or entertains your target audience. An SEO article is also optimised for search engines so that it appears on Page 1 of the search results.
Why Do You Need to Write an SEO Article?
Here are six reasons why you should write an SEO article.
1. Web content is why Google exists.
Webpages, including articles, are what search engines like Google store in their index. When someone performs a search, the engine analyzes their query and matches it to the most relevant indexed items. Without these webpages, Google would have nothing to show users in its search results.
2. Google’s algorithm is getting smarter all the time, but it still needs help.
An SEO article is optimized for search so that it can help search engines better understand what the topic is about (see Google’s Webmaster Guidelines for more on this). This increases the chance it will be considered relevant to a query and show up on Page 1 of the search results.
3. Being found for a search can have an effect on your revenue.
On average, organic search drives more than half of all traffic to a website (and up to 64 percent for B2Bs). Organic search can also account for up to 59 percent of the revenue generated by other channels.
4. You can establish your knowledge and authority on a subject.
Google places a higher value on websites that demonstrate high expertise and authority, and a well-written article is one of the most effective ways to demonstrate this.
High-quality pages and websites require sufficient expertise to be authoritative.
and knowledgeable about their subject.
Guidelines for Google’s Search Quality Evaluator
5. Astound your target audience.
Return visits to your site, more time spent on your site viewing other content, and conversions can all be attributed to SEO articles.
Creating compelling and useful content will most likely have a greater impact on your website than any of the other factors discussed here. Users recognise good content and will most likely want to direct other users to it. This could be done via blog posts, social media services, email, forums, or other channels. Organic or word-of-mouth buzz is what helps your site’s reputation with users and Google, and it rarely occurs in the absence of quality content.
Google, Beginner’s Guide to Search Engine Optimization (SEO)
6. Outperform your competitors in search results.
Data is used to improve the quality of a search-optimized article. discover the same thing is happening with content on the same subject. Then you’ll be able to meet or exceed it. what the top-ranked.
What Is the Best Way to Write an SEO Article?
To write an SEO article, you must have at least two things:
A subject matter expert and a professional writer.
SEO tools that can provide you with the information you need to optimise your content.
Here are the eight most important steps to writing an SEO article.
Step 1: Define the document specifications.
First, define the fundamentals of the article, such as the topic, target keywords, meta title, meta description, and URL. Create a table at the top of your document that contains the key details for the new content. Before you begin writing, use this table to organize all of the details of a well-optimized article.
Step 2: Produce well-written content.
Google wants the search results on Page One to be knowledgeable. This is due to Google’s desire for its users to be satisfied with its results. Quality content also keeps your audience happy.
That being said, before you begin writing an article, ensure that you have at least one of the following:
- Subject matter expertise or an interview with a subject matter expert
- Writing ability or the services of a professional writer
- An experienced editor.
For example, if you are the subject matter expert but are unsure about your writing ability, hire a ghostwriter or editor. If you’re a writer, make sure you have access to a subject matter expert (or really good research skills) to assist you in crafting the piece.
Here are two wise words from Google’s SEO Starter Guide:
A site’s expertise and authoritativeness improve its quality. Make certain that the content on your website is created or edited by people who are knowledgeable about the subject. For example, providing expert or experienced sources can assist users in understanding the expertise of articles. If such consensus exists, it is a good practice to represent it in pages on scientific topics.
Users prefer content that is well-written and easy to understand.
Avoid: – Producing sloppy text with numerous spelling and grammatical errors.
– Uncomfortable or poorly written content. …
Step 3: Make use of SEO tools.
Because many writers are not SEO-trained, mastering an SEO article can be intimidating. The good news is that there are SEO tools available to help writers easily optimise their content.
For example, Bruce Clay’s WordPress SEO plugin assists content creators in obtaining SEO data prior to, during, and after the writing process. As a result, articles are optimized using best practices for a specific search query (rather than broad best practices that aren’t very useful).
Step 4: Conduct keyword research (aka search queries).
What is your target audience typing into Google’s search bar to find the information on your website?
Google explains the fundamentals of keyword research in its SEO Starter Guide:
Consider the words that a user might use to find a piece of your content. Users who are well-versed in the subject may use different keywords in their search queries than those who are unfamiliar with the subject. A long-time football fan, for example, might search for [fifa], an abbreviation for the Fédération Internationale de Football Association, whereas a new fan might use a more general query, such as [football playoffs]. Anticipating and accounting for differences in search behavior while writing your
Content (with a good mix of keyword phrases) may yield positive results.
You should optimize your article with at least one primary search term and up to two secondary keyword phrases. Does this imply that you must use more than one? No. However, for some, it may be an advanced strategy.
It’s worth noting at this point that an article will be naturally optimized as you write it. That’s because if you write enough (good) words about a subject, the words you use will accurately describe the content.
So, why should you optimize? To help your great content compete better in search results. When you use specific keyword queries in your content, Google can tell that your content is more relevant to the searcher’s query than other similar content out there.
More information can be found in our article on optimizing page content, and you can get started with our free keyword suggestion tool.
Step 5: Identify and evaluate your competition.
Did you know that your online competition is made up of the top-ranked pages for your keywords? These are the pages for which you are competing in the search results.
Once you’ve determined your keywords, you can conduct a competitive analysis. Using the right SEO tools, you can determine which pages are ranking first on Google for your search query.
This is where things start to get interesting. You are not blindly following general SEO best practices (“It must be 1,000 words!”) for your article now that you have that data. You are specifically optimizing to compete with — or even outperform — the top results for that keyword.
WordPress SEO plugin, for example, examines your competitors and provides information such as:
- Aim for a total word count of at least
- The length of the title tag and meta description
- The frequency with which a keyword is used
- Your SEO article’s readability score in comparison to the top-ranked web pages.
(All of this occurs before or during the writing process, not after.)
Step 6: Improve the content of your SEO article.
At this point, you should have a well-written article as well as your keywords. It is now time to optimize.
You want your keywords to appear naturally throughout the content. So the first step is to identify any places where you might be able to change up a few words or phrases with your key terms.
Rule number one is to always ensure that it reads well. Placing your keywords in random places without regard for grammar can make your article appear repetitive to Google and irritate readers.
Optimize your content for people, not search engines… Designing your site around the needs of your visitors while keeping search engines in mind usually yields positive results.
Avoid: – Including a slew of irrelevant keywords that are aimed at search engines but are annoying or nonsensical to users. …
-Google, Beginner’s Guide to Search Engine Optimization (SEO)
In general, you want your keywords to be evenly distributed from top to bottom. More information can be found in our in-depth article on how to use keywords in content, as well as in our handy and printable.
Step 7: Go over the material again.
Depending on the size of your organization or the circumstances, you may also require an editorial and SEO review before publishing the article. This can ensure that the article is well-written, error-free, and adheres to Google’s guidelines.
Keep in mind that if you accept guest posts, you should hold that content to the same standards as your in-house content. Failure to do so can have serious consequences for the quality of your site.
For example, if guest posts are done incorrectly, a site may receive a manual penalty from Google.
8. Monitor the Performance of the Content
Writing an SEO article is not a one-and-done task. You should monitor the performance of that article and learn from the results.
You can see how an SEO article is performing in search using Google Analytics or an SEO tool like our WordPress SEO plugin. You should consider the following:
- The number of page views
- Average time spent on the page
- What search terms are driving traffic to that SEO article?
The Bruce Clay SEO WP plugin displays data from Google Analytics and Google Search Console.
You can do the following with this information:
Learn what works and what doesn’t in comparison to your other SEO articles.
Add new, more relevant keywords to the content.
Compete Better in the Search Results with Optimized Articles
An SEO article is a high-quality, search-engine-optimized piece of writing written for both readers and search engines. These articles are more likely to appear on Page 1 of the search results.
There are several reasons why you should write an optimised article, one of which is to increase traffic to your site from organic search results.
You are on your way to winning over both your readers and the search engines if you use the right process and tools, such as those mentioned in this article.