Because everyone who uses the internet seems to be in a hurry, making a website load as quickly as possible should be a top priority for webmasters.
When it comes to the mobile version of your website, loading speed is even more important. Mobile users are typically on the go all the time, and they will have little patience for slow-loading mobile sites.
So, if you want to keep mobile users’ attention long enough to generate leads or drive conversions, your mobile website loading speed must improve.
Keep redirects to a minimum.
Redirects slow down your site because it takes the server time to locate and retrieve the original document requested by a click on the original link, which no longer exists. The extra seconds the process takes can raise your bounce rate, so keep your redirects to a minimum if you want to keep your visitors’ attention and business.
Make use of compressed images.
Massive images on your website will take a long time to load. Instead, use compressed images that have been scaled for mobile to speed things up. It would be preferable if you could reduce the number of images on your website. Even better would be to have no images at all except for essential graphics such as the website logo or navigation bar.
Simplify your web design.
A website designed with all the bells and whistles looks very impressive. The amount of code it entails is mighty impressive too, making your site heavier and therefore slower. Keep the web design simple yet tasteful, and make your site lighter and load faster on mobile.
Use of custom fonts should be kept to a minimum.
Custom fonts look great, but they require a lot of JavaScript or CSS, which can slow things down.
Avoid using custom fonts if at all possible, but if the overall look of your website is heavily reliant on them, limit their use to headings or any other important area of your site.
Turn on Google AMP.
Activating Google’s Accelerated Mobile Pages (AMP) project on your website’s pages will make it look great while also loading quickly, regardless of device or distribution platform. AMP uses ultra-minimalistic HTML to reduce the time it takes for content on your mobile page to load.
Reduce the length of your signup process.
A typical website signup process consists of six to seven steps. Reduce the number of steps to three or four to expedite the process. All of the code you remove in this manner will make your page lighter and faster.
Enable browser caching.
Mobile browsers can now “remember” your pages and save the information to your smartphone or tablet for future use. By enabling browser caching, serving pages on mobile devices will be faster.
Minimize your code.
Your website contains a lot of code, and some of it is probably redundant or completely unnecessary. Minify your website’s code by removing them, and your site will be lighter and faster as a result.
If you know how to code, you can do it yourself, or you can ask a member of your team who eats code for breakfast, lunch, and dinner to do it for you.
Do a good job with mobile SEO.
Google’s Mobile-First Index is intended to use mobile websites as the foundation for Google’s rankings and search results. That should enrage webmasters who have websites with no mobile versions or mobile versions that perform poorly on smartphones and tablets.
