The best social media analytics tools for eCommerce help businesses collect and analyze data from social media platforms. These tools are essential in eCommerce marketing and play a significant role.
eCommerce has grown dramatically, with revenue expected to exceed $599.2 billion by 2024. With the significant growth in the eCommerce industry, reaching out to large audiences has become one of the industry’s most important motivations. And this may be simple for your company if it has a strong social media presence.
For the best digital marketing plans, it is critical to evaluate the effectiveness of your social media accounts and digital personality. Social media analytics tools for the eCommerce industry will also enable your company to do the following:
Make the best decisions, improve customer experience and satisfaction, and provide the best advice to your customers based on predictive algorithms.
Let’s take a look at how social media can be used in e-commerce marketing before diving into the best social media analytics tools for the eCommerce industry.
Social media platforms are attempting to alter the entire relationship between customers and eCommerce businesses. They enable you to do much more than just inform your customers about good deals and upcoming products.
Social media can be used in a variety of ways in eCommerce marketing. Let us investigate the most remarkable methods.
Examine Consumer Behavior
One of the best places to analyze your potential customers appears to be social media.
With the best social media analytics tools, you can learn:
your customers’ needs and expectations, their interests and preferences in various contents, and the peak time
Production of Content
Social media is an excellent way to reach out to your target audience in order to attract and convert them. To achieve their objectives, social media marketers must focus on content creation.
Creating content solely on instinct is not a professional approach in this case. Instead, you’ll need a well-thought-out strategy and may want to use social media analytics tools to see if your audience likes the content you’re creating.
Good quality content for the eCommerce industry will help you in the following ways:
Increasing sales, cultivating a large and loyal customer base, and raising brand awareness
Maintain Constant Contact
Discussions are central to social media, and consumers expect businesses to pay attention and participate.
You can do the following by engaging with customers on social media platforms and following their demands and wishes online:
Build a strong relationship with your target audience, keep an eye out for the emergence of newer shopping habits, and develop the best marketing strategy based on the most recent trends.
Drive Traffic to Your Online Store
Social media allows your company to promote new or existing products by linking to your website for immediate purchase.
You can do the following with the help of a robust network of social media channels:
Sell or promote your products and services across multiple platforms, convert your associates into customers, and increase traffic to your website.
Examine Competitors
Because of the growth of the eCommerce industry and the increased use of social media, every business must keep an eye on their competitors’ progress and achievements. Businesses frequently use social media analytics tools to track others because social media usage varies and can be very creative.
Social media analytics tools for the eCommerce industry enable businesses to keep track of their competitors’ activities:
actions and advertising campaigns,
online presence and performance,
client feedback,
and much more
The tools and solutions for social media analytics vary depending on the needs and expectations of each business. These tools are used in the eCommerce industry for various social reports focusing on various areas and metrics. These plans are primarily concerned with influencer marketing, increasing influence scores, brand engagement, competitor analysis,
and so on.
When asked, Google Analytics or Sprout Social may be mentioned as well-known social media management tools that everyone has tried at least once. However, there is much more, and even better, than those two.
Here is a list of the top social media analytics tools for the eCommerce industry:
Measurement
Studio Iconosquare
Whatagraph
Sendible
Using these top social media analytics tools for the eCommerce Industry is the most effective way to determine whether your company’s social media strategies are effective and what you can do to improve them.
Iconosquare
Iconosquare is a powerful analysis, monitoring, and programming application.
The personalized interface of Iconosquare depicts the most important indicators. Their simple graphs demonstrate your success or progress for metrics such as;
Subscriber expansion,
Overall click-through rate,
publication consistency,
reach, likes, views statistics, and more.
Furthermore, they offer automated social media reporting for all of your major social media platforms, as well as hashtags and competitor success. You can use Iconosquare to compare sponsored Instagram posts to other posts to determine the impact of promotions.
They also have ready-to-use categories such as “Labels” and “Albums.” They will make it easier to organize and categorize your posts for further analysis. Kicker, Gymshark, and Sephora are just a few of the eCommerce brands that work with them.
In addition to a 14-day free trial, they offer a variety of free services such as Random Comment Picker, Instagram Audit, Facebook Audit, and Twista. The annual costs are as follows:
$49 per month as a pro
Advanced: $79/month
Custom pricing for 10+ social media platforms.
Studio of Measurement
Measure Studio is an all-in-one social content analytics platform that makes your company’s social media marketing plans more effective and efficient.
The tool saves time by allowing you to access and monitor your social profiles from a single location. They are also cost-effective because clear observations and personalized reporting tools do not necessitate technical expertise. As a result, this can relieve your company of the burden of hiring specialized technical expertise.
In addition to an overall performance report, they identify the posts and content that capture the attention of existing followers and attract new ones. During the first 48 or 72 hours after publishing a new post, you can track and improve early achievement. This hourly data is saved indefinitely. As a result, you can go over it whenever you want.
Sarah Galvez, the director of social media and audience development in Joe Biden for President: The Campaign, attests to the quality and accuracy of their claims.
“In a high-pressure environment, we needed a dependable data partner to help the campaign align on what content was working.” Measure Studio came through.”
Sign up for their 14-day free trial to see if the app is what you’re looking for. You can also request a demo for a suitable date
Whatagraph
Whatagraph is a fantastic online platform that allows marketers to track and analyze campaign performance across multiple platforms.
Whatagraph’s impromptu graphical presentations and data-driven observations will guide your eCommerce marketing strategies. Furthermore, you will be able to combine real-time data from various marketing platforms, accounts, or campaigns, such as your Facebook page or an Instagram contest, to provide a comprehensive picture of your accomplishments and progress.
You can quickly prepare reports by selecting a design from ready-to-use simple templates.
Whatagraph can integrate with over 40 different applications. You can, for example, incorporate custom data into your reports using Google Sheets and Public API interfaces.
They offer a 7-day free trial with full access to all features. In addition, annual prices are as follows:
Pro costs $119 per month,
Premium costs $279 per month,
and Growth costs $699 per month.
Sendible
Sendible is an excellent social networking platform for your growing small business.
Customers are constantly mentioning your company on the internet. You can be certain that you will not miss any references to your company if you use a keywords tracking tool. This will result in a positive dynamic relationship between your company and its customers.
You can also see what your competitors are up to, as well as how their customers interact with them. You may prefer to receive daily or weekly notifications about your competitors in your inbox rather than registering for our program.
Their simple-to-use mobile software, available for iOS and Android, makes it easy to organize Instagram posts. By creating these schedules, they will also alleviate the burden of manually posting everything on various channels.
All annual purchasing plans, which begin with a 14-day free trial and allow you to cancel at any time, are as follows:
Creator: $25/month,
Traction: $76/month,
Scale: $170/month,
Expansion: $340/month
We’ve compiled a list of the best social media analytics tools for eCommerce based on their features, available services, and pricing. As we can see, different companies have different goals, and different tools have different features. Before selecting one of these tools, it would be beneficial to first identify your needs and marketing objectives.
