It is difficult to spread the word about your company. We understand. You’re one minor hiccup away from feeling completely overwhelmed while running your business or serving a dozen clients. Under such duress, it’s easy to revert to last year’s outreach strategy or simply do nothing and watch your competitors scoop up all your potential leads.
But don’t worry. Let’s talk about Google Display Network (GDN).
Imagery’s Influence
The Google Display Network is a massive ecosystem of websites that reach 90% of internet users worldwide—a whopping 3.94 billion people!—where you can place display ads through your Google Ads account. Display ads allow you to include images in your ads rather than just text, making them an important tool for increasing brand awareness.
Why? Images arouse immediate interest as well as long-term memory. As Miriam Elkorchi, a member of our Customer Success team recently shared at her WordStream Live presentation in San Francisco, our sense of sight engages 30% of our brains, while touch engages 8% and hearing engages 3%. Furthermore, images are stored in our long-term memory, whereas words are stored in our short-term memory. So, if you want to raise brand awareness with a medium that will (a) immediately capture people’s attention and (b) make them remember you, display ads may be the way to go.
Oh, and despite the huge audience on the Display Network, your display ads’ cost per click would be roughly 76 percent lower on average than on the search network. Isn’t it awesome?
The problem with using display ads to raise awareness for your business, as you are well aware, is that it necessitates the creation of the ads. This necessitates graphic design skills. Not to mention the most valuable commodity for small business advertisers and agencies: time.
Hold on tight. There will be assistance on the way.
Rankzoid Smart Ads Creator is now available.
When we discovered that one out of every four small businesses does not advertise on the Google Display Network, we knew we had to do something. What if there was a simple, easy-to-use, enjoyable tool that could create animated display ads for you, freeing you up to run your business and get home on time?
Meet our Smart Ads Creator, a new free tool that allows you to quickly create custom, animated display ads that look great and actually work. Is there no designer? You don’t have time? Not a problem.
How does it work? Just copy and paste the URL for your website or a specific product or landing page into the Creator, tell us what you want your display ads to accomplish, and off you go!
Then, our free ad creator visits your site, collects your best images and copy, and creates a variety of animated display ads in a variety of standard sizes that you can use on the Display Network. If the ad preview does not meet your expectations, you can modify the theme, colors, copy, images, and other elements.
Once you’re happy with your ads, just type in your email, and we’ll provide access to ZIP files for seven different ad sizes, ready to upload to your Google Ads account.
There’s no need to hire a graphic designer or bother your current one with the Smart Ads Creator. Simply upload, download, and proceed. It’s really that simple.
Let’s take a closer look at how the Smart Ads Creator can assist you in reaching your marketing and advertising objectives.
Make HTML5 ads that are truly magical.
What’s great about the Smart Ads Creator? It creates moving advertisements.
The Smart Ads Creator creates high-quality, animated HTML5 display ads that are mobile-friendly. According to one Adform study, dynamic animated ads get 267 percent more clicks than their static Muggle cousins. With the Smart Ads Creator, you get ready-made ads that will not only raise brand awareness but will also drive website traffic and bring you one step closer to your conversion goals.
Those of you who are familiar with Google’s native display ad builder will recognize that it allows you to embed video into otherwise static display ads. If you have the resources to create great video content and have some display advertising experience, the native Google display ad builder may be for you. All of your efforts will be rewarded! Otherwise, the ads generated by the native Google builder are fairly static. The Smart Ads Creator’s ability to build animated display ads is pretty magical for the many small businesses that don’t have the resources to make videos.
Create a plethora of magical advertisements.
Ask any graphic designer: the most annoying aspects of the job are (a) creating a thousand different versions of the same asset in different sizes or formats, and (b) creating and re-creating a thousand changes to an asset-based on non-designers helpful feedback, such as “Could this banana feel more, like, banana-y?”
What do you think? The Smart Ads Creator generates ads in seven different standard sizes for use on the Google Display Network, with no manual resizing or reformatting required. Furthermore, you can use the Smart Ads Creator multiple times per day to create ads for multiple websites.
Don’t forget that you can personalize them as much as you want. You don’t like the graphics or text that our tech extracted from your website? You can upload your own images, replace the text, change the hex colors, change the theme, and so on. When you make a change, the Smart Ads Creator will refresh the ad preview so you can see it in real-time.
Don’t like your edits? You can change it back, try something else, whatever, and it’ll automatically refresh the preview right away. There’s no limit to what you can try! So why not make it rain?
We work, and you play.
This brings me to my final point: the Smart Ads Creator is entertaining. We do the difficult work, and you do the creative work.
If you’ve always thought that display advertising was out of reach—whether due to a lack of access to a graphic designer or a lack of funds—why not give it a shot? Put a URL from your website (or one of your clients’ if you’re an agency!) into the Smart Ads Creator and see what happens. Experiment. Experiment with different colours and themes. Consider what calls to action got you to click on ads or what messaging worked best in your search campaigns, and try some of them out.
