Understand Your Keywords
Before registering your website, ensure that it contains keywords that best describe your brand, product, or service. We recommend beginning by listing the top three most important keywords that summarise your business.
Remember that simplicity is essential.
Avoid the use of dashes and be concise.
You don’t want your target audience to forget your domain name right away. Shorter, SEO-friendly URLs also fit and look better in Google SERPs, business cards, and social media content.
Be succinct, use as few syllables as possible, and, most importantly, avoid using any dashes (-). Dashes are frequently associated with spammy keyword-stuffed domains and are frequently overlooked by users.
Be Wary of Mobile Devices
In most industries, the number of mobile users has now surpassed the number of desktop visits. That is why you should select a domain name that is simple to type on touchscreens and does not frustrate returning users.
Select a One-of-a-Kind Domain Name
Your URL will become an indelible part of your brand. That is why it is critical to select a distinct domain name that corresponds to your message, product, and services.
However, be cautious when using extremely unique domain names with non-standard spelling. You may lose a lot of traffic if people visit a correctly spelled domain name instead of your uniquely spelled URL.
Trends should never be trusted.
Using trends in content marketing and SEO can help a lot. Choosing a domain name that complements the current trend, on the other hand, may harm your brand in the long run. It can pose a significant risk to the longevity and survival of your brand if you do not understand your market.
You want to create a URL that is distinct from your brand and is not a rip-off of a competitor or a trend. Most trends are fleeting, and if you use unusual and trendy spellings, the long-term consequences could be costly.
It is critical to have a “.com.au” domain.
Just because custom domains like.net,.org, and.io are gaining popularity doesn’t mean a.com domain is obsolete (quite the opposite in fact). Businesses with long-term goals should prioritize obtaining a.com domain or a country code Top Level Domain (ccTLD) such as. au .uk, and so on.
Many users trust the a.com.au domain more than others, particularly those who are unfamiliar with website domains (think, aged demographic). In the long run, brands that choose.net and similar domains may need to purchase a.com equivalent. If the domain is already in the hands of a domain squatter, they may have to pay a higher price.
Select a Remarkable Domain
Small and medium-sized businesses frequently rely on word-of-mouth marketing to build a large following and reach. So, if you want your brand to spread faster and attract more traffic to your website, we recommend selecting a memorable domain that is easy to pronounce.
Request feedback from groups of people who live within your target audience. On first hearing, how does this brand name sound to you? What does it make you think of? You’ll quickly get a sense of how your target market perceives your brand name.
Make use of Domain Selection Tools
If you’re having trouble coming up with a good domain name, there are a plethora of domain selection tools available online to help. However, this should only be used as a last resort because it may not be the best fit for SEO.
Create and Exceed Expectations
You’ll want users to come to your site expecting a great product and shopping experience, and you’ll need to deliver. For websites with SEO-friendly domain names, making a good first impression and meeting the following expectations is critical.
After you’ve chosen the perfect domain name that looks and sounds great, you’ll need to put in some time and effort into branding and content marketing to tie it all together!
Last Thoughts
Domain names, like storefronts and billboards, are used to attract users and potential customers. Having a domain that conveys your brand to search engines and visitors will make it easier to build a strong digital presence.
So don’t just randomly pick a domain. Take time to brainstorm ideas, talk to your target audience, and really envision how it’s all going to look like 2, 3, and even 5 years down the track.
