Get More From Paid Search with the Leading PPC Management Agency
Increase your search engine visibility and get immediate results with Rankzoid Internet Marketing Agency’s PPC management services.
You Deserve Paid Search Campaigns
That Deliver Leads, NOT PROMISES.
Make the Right Decisions for Your Brand With PPC Advertising
Gain High-Level Brand Exposure and Attract More Leads. The digital marketing tides are shifting and many companies are looking for fast, effective ways to position their brands in front of high-converting customers.
Today, the digital landscape keeps growing and websites are proliferating at warp speed. From small companies and franchises to eCommerce businesses and entrepreneurs, almost everyone is on the internet, figuring out advertising avenues and maximizing all possible conversion paths. Increased marketing opportunities, however, come with greater challenges.
Despite the availability of advertising tools and digital marketing channels, some businesses remain invisible to their target audience. As a result, market players are in an uphill battle, barely making progress with their internet marketing efforts.
At Rankzoid, we’re on a mission to trim the fat and make sure your paid search strategy gives back more than it takes. Every campaign we launch delivers returns on investment you simply can’t find elsewhere.
And, because we optimize each campaign daily, we’re always two steps ahead of the game.
If you’re looking for an immediate campaign boost and a fast return on investment (ROI), pay per click advertising is a profitable choice. Maintain full control of your paid search marketing efforts and acquire positive business outcomes with targeted PPC services.
What Is Pay Per Click and How Does It Work?
Grow Your Business With Optimized Paid Search Campaigns
Results pages and social media platforms are flooded with content. Millions of blogs, videos, and graphics are published every single minute. This information overload makes it harder than ever to get your message in front of the people who matter most.
A Hanapin Marketing report shows that 79 percent of marketers find paid search marketing beneficial to their business. Consequently, approximately 62 percent of industry players said they would continue to increase their PPC ads budget in the coming years to draw new customers looking for their services.
According to Social Media Today, more than 7 million advertisers spent a total of $10.01 billion for pay per click ads in 2017 alone. Evidently, pay per click has become one of the most widely used marketing frameworks for generating higher ROI. But what is pay per click and how can it ramp up your digital marketing efforts?
Rankzoid’s PPC experts explain what paid search is and how it works, guiding you through the essentials of PPC management. Understanding pay per click processes increases your chances of developing lucrative ads. Discover everything there is to know about PPC marketing and how our pay per click marketing firm can help you succeed.
What Is PPC Advertising?
Pay per click marketing is a paid search model used to build brand awareness, promote brand offerings and gain immediate traction from specific audience segments. With PPC, advertisers only pay each time a user clicks on the PPC ads — hence the name pay-per-click.
People usually think of Google PPC when hearing or talking about what is pay per click. But pay-per-click goes beyond the Google search engine results pages (SERPs) and the Google Display Network. Social media sites, such as YouTube, Facebook, Pinterest and LinkedIn, also use the pay per click model.
PPC allows marketers to place ads strategically on a variety of online marketing platforms to make their products and services highly visible to their target market. This means the advertisements you see across the web are pay per click ads.
What Are the Different Types of PPC Ads?
There are various types of pay per click ads available, depending on your goals:
Search Ads
Search advertising is the most common form of paid search marketing. Search ads appear to prospects who are already looking for your industry or brand offerings online. These pay-per-click ads are suitable for short sales cycles or one-time campaign promotions. Our pay per click advertising firm recommends search advertising to businesses aiming to acquire strong, high-quality leads from new customers.
Display Ads
Display advertising is known for its effectiveness in reaching more than 90 percent of online users. Display ads appear on Google’s partner websites, targeting people who visit industry-related sites. Display advertising maximizes photos and texts to capture the online user's attention and convince them to take action. Our pay-per-click advertising agency recommends display advertising to companies with lengthy sales cycles and niche or luxury customers.
Social Ads
Social media paid advertising is the fastest-growing segment of pay per click advertising services. Social ads appear on social media platforms, such as Facebook, LinkedIn and Twitter. They are programmed to reach prospects based on their hobbies, networks and interests, among other factors. Social media advertising is suitable for brands with an active social media presence and highly-targeted customers.
Remarketing Ads
Remarketing is one of the best ways to reach high-converting customers and double your turnover. Remarketing ads remind people who have already visited your website to come back and compel them to convert. Unlike search advertising, remarketing is relatively cheaper because there is lower competition and highly targeted customer segments. Our PPC marketing firm uses smart PPC ad formats and extensions to produce significant results with your PPC campaign.
Google Shopping Ads
Google Shopping ads are suitable for websites with a large volume of products. These PPC ads appear in a carousel above or beside the main Google search results, allowing prospects to view the products and prices on Google SERP before they even click onto anyone’s website. This means every click you are paying for has a higher chance of converting, assuming your target customers have already explored all product offerings on Google Shopping ads. Our PPC agency recommends Google Shopping to eCommerce businesses aiming to reach customers with clear buying intent.
In-stream Ads
In-stream ads are also called YouTube ads. These are pay-per-click ads that appear on YouTube search results, YouTube videos, and video partners on the Display Network. Your YouTube ads present your brand in a unique and memorable way. Recently, Facebook launched in-stream ads, allowing companies to place advertisements in the best slots and natural breaks in video content.
Gmail Sponsored Promotions (GSP)
Gmail sponsored promotions are an effective way to generate direct response leads. GSP allows you to reach interested leads right in their inbox. Unlike YouTube ads, GSP has a click-to-call ability that enables prospects to make direct calls to you and convert at any point of your sales funnel. Our PPC company sets up your GSP to maximize its targeting abilities and generate high-quality clicks.
Local Services Ads
Local service ads follow a pay per lead model. This means you don’t have to pay for clicks that don’t turn into leads. Local service advertising is only applicable to a few markets, including HVAC companies, electricians, plumbers, and locksmiths. Our PPC firm partners with local service providers to make their businesses more visible to their target demographics.
Amazon PPC Ads
Amazon advertising is one of the increasingly popular PPC services in the online landscape. Amazon PPC ads allow Amazon sellers to generate brand awareness, boost sales, and drive more store visits by placing sponsored ads in the platform's key locations. At Rankzoid, we leverage our PPC experts’ technical knowledge and expertise to organize your Amazon PPC campaigns and increase your profit margin.
How Does PPC Marketing Work?
Grow Your Business With Optimized Paid Search Campaigns
PPC advertising is a keyword-based marketing tactic. PPC campaign management services like Adwords assign a value to different search terms and phrases based on their search volume, difficulty and competition level. The more advertisers competing for the same keyword, the higher the keyword price.
Marketing platforms, such as Google’s homepage, have limited Google pay per click advertising slots. As such, you need to battle it out to claim your PPC spot. Advertisers cannot simply pay more to increase their Google PPC ads’ prominence.
Google pay per click and other PPC ads are subject to ad auction. This pertains to an automated process used by search engines to determine the relevance and validity of advertisements that appear on their SERPs. You must ensure your Google pay per click ads have a good Quality Score to boost your ad position and lower your cost per click (CPC).
To obtain a good Quality Score, your pay-per-click ads must be relevant to your target demographics, include valuable keywords, receive high click-through rates (CTRs) and drive prospects to an SEO-optimized landing page.
Don’t have the time to perform a PPC audit and launch your pay per click campaign? Entrust your PPC services to our pay per click management company and let us do the technical work for you.
We Help You Improve Your Quality Score and Generate More Online Revenue
At Rankzoid Internet Marketing Agency, we determine your PPC search engine marketing (SEM) goals, identify your PPC campaign metrics and establish your pay per click campaign structure to bring new visitors to your website and reduce your PPC management expenses.
Our pay per click advertising company helps you navigate the technicalities of PPC and effectively integrate it with your SEO and online marketing campaigns. Partner with our pay per click management agency and reap the benefits of cost-effective PPC advertising services.
Why PPC Marketing Works For Your Business
Boost Your Brand Recognition and Scale Up Quickly
Pay per click advertising is an incredibly powerful digital marketing strategy to increase your conversions and maximize your ROI. Data-driven PPC management services create valuable opportunities to connect your brand with customers and improve your profitability.
Here are the top benefits of investing in PPC advertising services:
Low Barrier to Entry
Paid search marketing offers a step-by-step guide to help marketers and beginners get started on their ad creation. Even if you’re a decade behind your competitors in acquiring pay-per-click services, you can get your campaign up and running in no time with help from our trusted PPC management firm.
Improved Brand Visibility
Investing in PPC management services is a surefire way to get your products and services showing up in places where your target customers are spending time. PPC advertising captures the awareness phase of your marketing funnel and gets more prospects and high-converting customers to notice your brand.
Granular Targeting
Serve targeted messages to your ideal customers based on their search behavior, online activities, and preferred platforms. Pay per click services prioritize the most relevant audiences at a time when they are likely to make a decision to purchase. Additionally, PPC allows you to connect with specific customer groups based on gender, age group, location, and other demographics.
Fast Results
One of the biggest advantages of pay per click advertising services is that you can get immediate results upon campaign launch. Once our pay-per-click advertising company has set up your PPC campaign, you can see the results overnight. However, keep in mind that the first three months typically serve as a testing period. This means that to get more favorable results, you need to acquire valuable data and continuously improve your campaign’s overall performance.
Immediate and Consistent Traffic
PPC management works effectively with SEO in enhancing brand exposure and driving targeted traffic to your website. PPC is the fastest method to run paid search campaigns, kick off marketing efforts, and get clicks and immediate traffic from interested customers.
Expansive Traction Channels
Different online platforms use the paid search advertising model to tap into a massive network of consumers. With pay-per-click advertising services, you can now leverage various marketing channels to promote your brand and reach a large number of people on the internet.
Trackable Data
PPC advertising services provide measurable and trackable data, eliminating the guesswork in campaign tracking and reporting. Google Analytics automatically tracks your campaign metrics, such as view impressions, clicks, and conversions, to provide you with a clear picture of your pay-per-click campaign performance.
Total Customization
Beat the competition with custom, highly-relevant Google pay-per-click campaigns that resonate with your target audience. PPC gives you access to a wealth of marketing data to optimize your ad performance. Select every aspect of your pay per click campaign, from the keywords, audience targeting, placements, and even the specific zip codes you want your ads to run in.
Quick Experimentation
PPC ad A/B split testing is an integral part of your pay-per-click advertising campaign. PPC experts create different versions of your PPC ads to validate which campaign to launch and optimize to generate the highest possible conversion rate.
Ready to launch your PPC search engine marketing campaign? Understand the basics of search engine marketing and find out how you can utilize our SEM agency’s expertise to boost your competitive advantage.
PPC Agency That Delivers Positive Results
We Optimize Your Paid Accounts to Save Time and Money
Since 2005, our PPC management company has been providing numerous businesses with full-service pay-per-click solutions that improve market performance. Our PPC advertising agency utilizes data and analytics to scale up your campaign and achieve your marketing goals
Discover how our PPC management agency has transformed the digital marketing game for the biggest industry players:
Partner with a pay per click management agency that delivers notable results.
Leverage our PPC specialists’ knowledge and expertise in keyword research, PPC ads creation, and pay-per-click campaign management. Get in touch with our PPC agency today and let’s begin your PPC audit!
PPC Marketing Services
Create Compelling Ads That Generate Quantifiable Returns
Keyword Research & Analysis
Our PPC advertising company employs a variety of tools to comprehend the search behavior of your customers and forecast the keywords they are most likely to enter into the search box. We locate your target keywords and group them according to competition, search volume, and industry relevance. Expect our paid search specialists to continuously refine your keyword list to capture your target audience's interest and search intent.
Landing Page Conversion Optimization
Increase the quantity and quality of your leads with help from our pay-per-click marketing firm. We write compelling headlines, use high-performing keywords, create engaging content, and include clear calls-to-action (CTAs) on your landing pages. Our PPC agency integrates SEO with PPC best practices to compel online users to take your desired action.
PPC Management
Partner with our pay-per-click firm and drive immediate, qualified traffic to your landing pages without the stress and hassle. Our pay-per-click management company handles everything from keyword research and analysis to channel strategy and PPC campaign launch, as well as monitoring and A/B testing of pay-per-click ads. Choose our PPC company for cost-effective conversion-driven campaigns.
Paid Search Advertising
Enlist the PPC services of our paid search agency to position your brand at the top of search results. The paid search specialists at Rankzoid optimize your ad targeting strategies, identify high-value keywords, create PPC bidding strategies, and track your ROI. These techniques enable our PPC marketing company to raise your quality score, CTR, and impression share.
Ads A/B Split Testing
Our pay-per-click management agency sets up campaign comparisons to test the effectiveness of your ads. We test various variations of your page elements, such as the layout, image, headline, and CTA, to see which pay-per-click ad version will produce the best results. These split-test results guide our PPC firm in optimizing your next paid search campaigns and improving your overall PPC performance.
Conversion Rate Optimization (CRO)
Capture your target customers at the right time and on the right platform and move them to the bottom of the sales funnel. Our PPC agency creates persuasive PPC ads, tests your landing page designs, and creates user-friendly lead capture forms to improve your quality score and conversion rate. Call our paid search agency right now and let us help you increase your profit without increasing your ad spending.
Bing & Google Ads Management
Engage with your ideal customers across search engines to acquire more traffic and online revenue. PPC specialists at Rankzoid conduct in-depth PPC audits to ensure your products and services reach your target audience segments. We optimize your PPC ads for each platform, improve your SEM targeting, and use site link extensions to increase engagement rates.
Social Media Advertising
Approximately 54 percent of online users utilize social media sites to perform product research. Invest in pay-per-click advertising services to boost brand awareness, cut marketing costs, and stay top of mind with prospects. Our PPC experts identify your target audience, analyze their social media behavior, and use images, videos, and texts to increase customer reach and brand engagement.
Nextdoor Advertising
Our pay-per-click management company leverages Nextdoor advertising to connect your brand with your local customers and increase your sales funnel conversions. We claim and manage your Nextdoor business page, create professional ads tailored to your customers, and create a landing page dedicated to Nextdoor web traffic. Our PPC experts also have an analytics and measurement system in place to track your metrics and improve your campaign results.
Remarketing Campaigns
Remarketing can be used to target specific visitor segments and produce more cost-effective results. Our PPC management company identifies your best-performing campaigns, creates remarketing ads for high-value customers, and targets site visitors who have already expressed a desire to buy. Our team determines the best frequency cap for your remarketing campaigns in order to limit the number of times your PPC ads appear to the same person while also lowering your marketing costs.
Amazon PPC
Boost your Amazon profit margins by using Amazon product ads and video ads that capture the attention of online shoppers. We use our own Amazon Artificial Intelligence (AI) advertising management system to help you reach out to interested buyers, increase sales, and maximize ROI. Our PPC advertising agency optimizes keyword match types and negative keywords, organizes your Amazon PPC campaigns by product category, and adjusts your ad spending based on product performance.
YouTube Ads
Create memorable YouTube ads and connect with potential clients through a more targeted YouTube video marketing approach. Our PPC management company investigates advanced YouTube targeting options, creates video remarketing campaigns, and incorporates a surprise element into your in-stream ads. We create YouTube ads that tell your unique stories and connect with your target audience.
Choose our pay-per-click management company and reach more customers.
6 Ways How Rankzoid PPC Management Company Help Grow Your Business
Engage More Clients and Rank High On Search Results.
Let’s take a look at the major benefits of hiring an agency
Pay Per Click Management Has Changed
Many experts and marketing execs may scoff at the idea of hiring a digital marketing company to manage a PPC campaign. But in reality, PPC marketing such as Google Ads has become quite confusing over the years
Even if you believe you’re familiar with the old Google AdWords system, the current PPC ecosystem will leave you perplexed. Sure, you can probably quickly set up an account and launch the campaign quickly. You may be even able to set a monthly budget and limit your bids.
But that’s not all it takes for a successful PPC campaign.
For instance, if you want to set up ads to only show up at certain times of the day or only compete with low-cost keywords, you’ll need a fair bit of PPC expertise. Some people may argue that the Google Ads system is easier than ever but it’s far from intuitive. Except for a few steps early in the process, setting up and optimizing
Leverage the PPC Expert’s Experience
Unless you’re already a PPC veteran, there’s a lot of ground to cover when it comes to PPC management. Your success depends heavily on how knowledgeable you are about pay per click. You can train someone from your team to become a PPC expert but it’s far from the best option.
This is where a PPC management service agency comes into play.
PPC management experts live, sleep, and breathe PPC. Hiring a digital marketing company means that you’re leveraging a PPC professional’s extensive experience. A PPC expert runs a pay per click campaign on a daily basis and is constantly training and educating himself about the latest trends and practices.
Also, an expert has the necessary certification and expertise to help your business drive targeted traffic to your website – leading to higher conversion rates. With a PPC professional at the helm of your campaign, your campaigns will always be ahead of the curve and be flexible enough to adapt to emerging trends.
Tracking Requires Technical Expertise
The ability to track not just the sales but where they are coming from is the foundation of any good PPC platform. Fortunately, many PPC programs like Google Ads offer no shortage of tracking configurations that will help you stay on top of your campaign.
Good analytics can demonstrate which keywords and placements have the highest chance of generating conversions. Also, PPC analytics enable you to compare your ROI by measuring the cost of each conversion. You have to keep in mind that in PPC, it’s not about the clicks but the leads and sales.
With expert tracking, you can tell how well your campaign is doing and which areas you can improve. If some aspects of the campaign are underperforming or costing too much money, you can tweak optimization or reallocate funds.
Scaling Your Advertising Campaign
So, you have your PPC campaign set up and you’re getting clicks and the works. Of course, you’re happy! Thus, you decide that it’s time to scale your campaign because you want more of the clicks.
Many advertisers will likely increase their daily budget by as much as 50%. Over the next weeks, they notice that the cost per click (CPC) has increased. Instinct dictates that they should reset the daily budget limit but increase the bid amounts. As the days go on, the clicks come few and far in between and their monthly budget gets spent in just a few days.
What exactly is going on?
In all honesty, scaling a PPC campaign isn’t as easy as it seems. That is if you want a scaled campaign that can bring in more targeted customers. Adjusting your daily budget limits or bid amounts is a crude strategy at best and will only hurt your ROI. Don’t even think of using broader general keywords for scaling your campaign because you’ll only end up with higher CPCs that don’t convert.
Scaling a paid search campaign requires a sophisticated and in-depth strategy. This is why you need to work with a professional PPC management company to get it done.
Writing Effective Ad Copy
You can’t really talk about managing a PPC campaign without mentioning the actual ad copy. When it comes to PPC ad copy, every word matters. Less optimized ad copies may get you some clicks but you’ll also need the ad relevancy to be on-point or your conversion rates will suffer.
A PPC expert understands that elements that go into an excellent ad copy. This person will research, study the competition, and create ad copies based on what works best. For the uninitiated, the quality of your ad copy can affect your ad score as well.
A strong copy will evoke a strong reaction from your target customers which eventually leads to conversions.
Creating a Strategy That Works for You
As mentioned, the best chance to succeed in PPC advertising is to have a sophisticated but realistic plan. Unless you’re looking to experiment with your campaign, hiring a PPC management company is your best bet to prevent wasted ad spend and time.
A good PPC management company can devise a strategy that works best for your business. While there are best practices with regard to managing a PPC campaign, there’s no such thing as a strategy that will universally work for all types of businesses.
PPC experts, as good as they are, aren’t familiar with the ins and outs of your business. They will analyze your current PPC plan and will have questions that need to be answered. This will help the experts better understand how they can sell your business.
